Our range of workshops
for translators

 

Translating in the service of corporate identity

Content:

  • Language as part of the corporate identity
  • Analysis of customer style
  • Adaptation of texts to customer requirements and preferences

Learning objectives:

  • The participants ensure that their translations reflect the corporate identity of their customers. 
  • The participants identify their customers' stylistic preferences and prioritise customer requirements over their own preferences.

 

Introduction to translation and editing
in French Switzerland

Content:

  • Switzerland in a few words

  • French in Switzerland
  • Politics, geography, food in French Swiss
  • Idiomatic expressions and advertising in Switzerland
  • Indispensable tools

Objectives:

  • To become familiar with the main differences in the Swiss language
  • To know what you need to pay attention to and where more thorough research is required
  • To become familiar with the most useful search tools and works of reference

 

Adapting translation for Switzerland

Content:

  • Lexical, orthographical and grammatical differences between the written German and Swiss German language
  • Conventions in Switzerland and Germany
  • German vs. Swiss communication style
  • Stylistic differences – typical national preferences

Learning objectives:

  • The attendees will know the key differences between the written German and Swiss German language.
  • The attendees will be aware of the different expectations of German and Swiss readers.
  • The attendees are able to translate or adapt texts for Switzerland or Germany.

 

SEO – search engine optimised writing

Content:

  • Background to SEO
  • Keyword analysis
  • Website structure
  • Composing SEO texts

Learning objectives:

  • The attendees will see how search engine optimisation works, and understand the relationships.
  • The attendees know how and where they can check and analyse possible keywords.
  • The attendees are familiar with the structure of a website and its different elements.
  • The attendees learn how to write SEO-compliant text and be able to use keywords accordingly.

 

For further information please contact us.