International activities

When in contact with foreign business partners or when opening up new markets, good preparation is the key. What things are important when dealing with different cultures? How is business done in the country concerned? What do you need to now about social and business etiquette there?

We cooperate with coaches and intercultural trainers and are able to support you in this respect with various services.

 

Multilingual marketing

In advertising intercultural aspects are also crucial for the success of any campaign. A classified advertisement or billboard is something which cannot simply be translated. One has to determine whether the images will have the desired effect on the target audience and if the pictorial language and colour scheme have any negative connotations in the relevant culture. Another thing which often also needs to be checked is whether a play on words/metaphor also works in the other languages.

In order to risk neither the profitability nor the success of a campaign, we can already assist you during the planning stage in an advisory capacity.